Case Study: Kerry Lindsay Engine Reconditioners
A new website that started delivers work
Jordan had been thinking about a new website for a while. His old site was not bringing in any work. After several meetings to understand the business and its target markets, we built something that changed that quickly..
14 days
Time to first real lead after going live, back in January 2025
4–6
New jobs delivered per month on average, consistently
Page 1
Site being crawled by Google and ranking for targeted keywords
The Situation
Jordan had been running KLER for a few years. The business had a solid reputation and a loyal customer base, but the website was not pulling its weight. No enquiries were coming through it and Jordan knew a refresh was overdue.
When he came to us he was not just looking for something that looked better. He wanted a website that would actually bring in work.
What We Did
Before a pixel went on screen, we spent time across several meetings properly understanding the business. Who were his customers? What problems were they trying to solve? What made KLER different from the next workshop down the road?
That groundwork shaped everything that followed. The result was a design that felt genuinely different for this industry, anchored by a hero video built to stop people mid-scroll. Engine reconditioning is a considered purchase. People need to feel confident before they pick up the phone. The video gave the site a presence that still photos simply could not match.
“Engine reconditioning is not an impulse buy. The site needed to earn trust fast and make it easy to get in touch. That is exactly what we built it to do.”
Alongside the design, we made sure the technical foundations were solid so Google could find and index the site from day one.
Services delivered
How It Unfolded
- Discovery
Multiple meetings with Jordan to map out the business, the target markets, and what made KLER worth choosing. No shortcuts.
- Design and build
A unique design with a hero video at its core, built to load fast, earn trust quickly, and work on any device.
- Launch
Site went live with solid technical foundations. Google indexed it quickly with no waiting around.
- January 2025
First genuine enquiry through the new site, just 14 days after launch.
- Today
4 to 6 new jobs a month on average. The site is being crawled regularly by Google and converting visitors into enquiries consistently.
The Outcome
First lead in 14 days
A site that had generated zero leads online started delivering real enquiries within two weeks of going live.
4 to 6 jobs a month
A reliable, consistent pipeline of new work every month without Jordan having to chase it.
Google visibility
The site is being crawled regularly and ranking for targeted keywords, building long-term organic reach.
Trust built on arrival
The hero video does the job still photos cannot. Visitors understand what KLER does and feel confident before making contact.
Got a website that is not pulling its weight?
Talk to us about what is possible for your business.