Email Marketing That Actually Turns Leads Into Customers
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Email Marketing That Turns Leads Into Customers
Most businesses send the occasional newsletter and call it email marketing. But there’s a big gap between sending emails and running a system that actually converts. At Web8, we build email marketing that works behind the scenes, following up with leads, nurturing relationships, and keeping you front of mind without you lifting a finger.
We use ActiveCampaign to build smart, automated systems that respond to real behaviour, not guesswork.
What Our Email Marketing Includes
- Automated Follow-Up Sequences:We set up workflows that respond to new enquiries instantly, so no lead goes cold while you're busy.
- Behaviour-Based Campaigns: Your contacts get the right message based on what they actually do, clicking a service page, filling in a form, or going quiet.
- Lead Nurturing: We build journeys that warm up your leads over time, so when they're ready to buy, you're already the obvious choice.
- Re-Engagement Campaigns: Got a database you haven't touched in a while? We'll help you get back in front of old leads and past customers.
- CRM and Website Integration: Your email system connects with your website, lead forms, and booking tools so everything talks to each other.
- Reporting and Optimisation: Reporting and Optimisation:
5 Email Automations Every NZ Business Should Have
Introducing Lead Hub
Lead Hub is our done-for-you system that connects your website, email marketing, and follow-up into one streamlined process.
When someone lands on your website and fills in a form, Lead Hub takes over. It captures the lead, sends an instant follow-up, tags them based on what they’re interested in, and starts a nurture sequence, all automatically.
Here's what Lead Hub does:
- Instant Lead Capture: Every enquiry from your website is captured and stored automatically. No more missed contacts or leads sitting in a form nobody checks
- Automated First Response: The moment someone enquires, they get a personalised reply. Fast responses build trust and keep leads warm.
- Smart Tagging and Segmentation: : Leads are tagged based on their interest, so your follow-up is always relevant.
- Nurture Sequences: A series of well-timed emails keeps your business front of mind until the lead is ready to move forward.
- Hot Lead Alerts: When someone is ready to buy, you'll know about it. Lead Hub flags active leads so you can follow up at exactly the right moment.
- Hot Lead Alerts: When someone is ready to buy, you'll know about it. Lead Hub flags active leads so you can follow up at exactly the right moment.
It's the follow-up system most businesses wish they had, and we build it for you.
Why Work With Web8
- Local Expertise: As a Kiwi-owned company, we understand the unique dynamics of the New Zealand market, allowing us to craft strategies that resonate locally.
- Proven Results: Our clients have experienced significant improvements in search rankings and organic traffic, leading to increased conversions.
- Transparent Reporting: We provide regular updates and detailed reports, keeping you informed about the progress and effectiveness of your SEO campaigns.
- Customised Strategies: Recognising that every business is unique, we tailor our SEO services to meet your specific goals and challenges.
We’re not a big overseas agency guessing at the NZ market. We’re locals who understand how Kiwis search, shop, and make decisions.
Email marketing that works while you do
All plans are built on Active Campaign and are DIY, we get you set up and hand over the keys. Need help with content too? We offer A Done For You Service as an option. Just ask us for pricing. Initial Set up fee is $290.00 and includes 3 Automations and 4 Email templates
Starter
Get up and running with email and bookings- Email marketing + newsletters
- Marketing automation (up to 5 actions)
- 250+ pre-built email templates by Active Campaigns
- Basic contact segmentation
- Standard CRM
- Campaign reporting
- Limited AI tools
Business
Automate your follow-up, grow your list- Email marketing + newsletters
- Online booking integration
- Unlimited automation actions
- Standard contact segmentation
- Landing pages
- Standard CRM
- A/B testing (email only)
- AI campaign builder + content generationAI campaign builder + content generation
- Campaign + automation reporting
- 1,000+ app integrations
Business Pro
The full Active Campaign toolkit, all yours- Email marketing + newsletters
- Online booking integration
- Unlimited automation actions
- Advanced contact segmentation
- Landing pages
- Standard CRM
- A/B testing email and automations
- Full AI toolkit + unlimited access
- Campaign + automation reporting
- 1,000+ app integrations
- Up to 3 Users
All prices are indicative and exclude GST. Platform access is managed through Active Campaign. Final pricing varies depending on your contact list size. Features listed reflect Active Campaign’s current plan inclusions and may change over time.
Get Started with Web8
Ready to stop losing leads and start converting them? Get in touch and we’ll take a look at your current setup and show you exactly where the gaps are.