Case Study: High Performer Building
Fast preparation. Floor-side execution. Zero lost leads.
HPB needed a fast, reliable lead capture system for the NZBUIE expo.
With just two days’ notice, we stepped in and delivered a complete, automated solution.
48 Hours
Notice given to design and prepare the custom solution before the expo
New clients from industries beyond the original network
I Hour
Visitor was sent the first of 2 emails
The Situation
Just 48 hours before the NZBIE expo doors opened, HPB realized they did not have a lead capture strategy. They were facing the prospect of relying on manual paper notes, collecting business cards, and spending days post-event manually typing data into a spreadsheet. By the time the follow-ups were sent, the leads would be cold. They needed a clean, automated, and professional tool immediately.
What We Did
We stepped in with two days to spare and brought Expo Lead Manager to the floor. Instead of manual data entry, visitors to the HPB stand scanned a QR code and filled in their details directly on their own phones: no clipboards, no illegible handwriting, and no lost cards.
Submissions flowed automatically into HPB’s CRM. We set up an automated welcome email that triggered within 1 hour of a visitor scanning, followed by a scheduled reminder email early the following week to keep the conversation warm without booth staff lifting a finger
It saves time, and more importantly, it means every lead actually gets used instead of quietly falling through the cracks
Services delivered
How It Unfolded
- 48 Hours Before
HPB reached out needing an urgent solution. We mapped out their lead workflow and prepared the capture system foundations.
- Design and Implemetation
Automations and emails designed and implemented to deliver maximum engagement
- During the Expo
Visitors scanned QR codes and submitted details seamlessly. Welcome emails were delivered within an hour while attendees were still on the floor
- Post-Event
Follow-up email campaigns ran automatically early the next week. All lead data was already structured inside the CRM, completely eliminating post-show admin work.
The Outcome
100% Data Capture
Every prospect who visited the stand was logged accurately, leaving nothing on scraps of paper or lost business cards.
Prospect Engagement
Automated welcome emails landed in prospect inboxes within 60 minutes of visiting the booth.
Complete CRM Readiness
HPB's sales team returned from the expo with clean, qualified data ready to work immediately..
Heading to an Expo?
Talk to us about how we can help maximise the value of every lead.