Case Study: Eastern Marine Our First Client
Our very first client. Still with us almost 6 years later. Still growing.
Eastern Marine came to Web8 when we were just getting started. That trust meant everything then, and the results since have made it a relationship worth talking about.
From 1 to 5
Servicing team grown over six years as demand increased
9 jobs
Repowering bookings already secured for this winter
6 years
And counting. A partnership that has grown alongside the business
The Situation
Eastern Marine came to us under new ownership nearly six years ago, making them Web8’s very first client. The new owners needed a website that reflected their vision for the business and gave them a proper platform to build from. We built that site from scratch.
Over the years that followed, as the business grew its servicing operation and expanded into repowering, it became clear the platform needed to keep pace. The original site had done its job, but it was not set up for where Eastern Marine was heading.
What We Did
We started by getting a proper understanding of the business: the two distinct audiences Maxron serves (employees and employers), the services offered to each, and the kind of credibility signals that matter most in employment law.
From that, we built a completely new website with dedicated sections for each audience, clear service descriptions, and client testimonials placed prominently throughout. We also added a blog to give Maxron a platform to share their knowledge on employment law topics, which builds trust and supports Google rankings over time.
“Eastern Marine trusted us before we had a single case study to show them. That kind of trust drives you to do your best work. Nearly six years on, watching what the business has become is something we are genuinely proud of.”
Services delivered
How It Unfolded
- ~6 years ago
Eastern Marine became Web8's very first client. New ownership, new direction, new website built from the ground up.
- Ongoing development
As the business grew its product and service range, the site was developed alongside it. Repeat servicing business began to build steadily.
- Redevelopment
Full reskin and technology upgrade: new CMS, eCommerce foundations, improved UX, and faster load speeds across the board.
- Today
Servicing team grown from 2 to 5. Repowering enquiries strong for the winter off season. Repeat business up. A platform the team manages themselves, and a partnership that is still going strong.
The Outcome
Team growth
Servicing team grown from 1 to 5. Repowering enquiries strong for the winter off season. Repeat business up.
Sustainable Growth
Strong bookings for the winter season. Increased engine, parts, and consumable sales.
Stronger repeat business
A noticeable increase in returning customers, a sign that trust is being built online and in the workshop.
6 years and counting
A long-term partnership built on trust, results, and a genuine commitment to where the business is heading next.
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