Case Study: Commercial Electrix
One of our foundation clients. Still with us. And still growing.
Commercial Electrix fits out commercial kitchens and laundries, and sells the equipment to go in them. Their old website was not telling that story. Here is what changed when it did.
New premises
Business growth drove a move into larger premises.
More staff
More enquiries required additional team members
Self-managed
Team updates the site independently using the built-in CMS
What the Client Had to say
John has always been a great help to our business. He has looked after us well from the onset and I would never consider another web company. Always available his designs engage and have helped grow our business.
The Situation
Commercial Electrix came to Web8 as one of our foundation clients, backing us before we had a long track record to point to. That kind of early trust means a lot, and it drives you to deliver.
The business operates in a specialist space: full fit-outs of commercial kitchens and laundries, alongside the equipment sales that go with them. It is technical, high-value work serving hospitality operators, hotels, healthcare facilities, and commercial laundry businesses. Their existing website was not communicating any of that clearly. In a market where buyers research thoroughly before making contact, that was costing them work.
What We Did
We built a professional website that clearly presented both sides of the business: the fit-out services and the equipment sales. Getting the structure right mattered here because these are different buyers with different needs, and the site needed to speak to both without either getting lost.
We integrated a CMS so the team could manage their own content without coming back to us every time something needed updating. The platform was also built on scalable software so that online equipment sales pages could be added cleanly when the business was ready for that step.
“When a foundation client puts their trust in you, you go the extra mile. Commercial Electrix does complex, high-value work and the website needed to reflect that from the moment someone landed on it.”
Services delivered
How It Unfolded
- Foundation client
Commercial Electrix backed Web8 early, before we had a portfolio to show. That trust set the tone for how we approached the work.
- Discovery
Got a thorough understanding of both the fit-out services and equipment sales, and mapped out the different buyer types before any design work began.
- Design and build
A professional, mobile-friendly site clearly presenting both services and equipment, with strong navigation, a CMS, and scalable foundations for future growth.
- Launch
Site live. Enquiries began building. Online equipment sales pages added seamlessly as the business expanded that part of the offering.
- Today
Larger premises, a bigger team, new revenue streams through the site, SEO to target core and new revenue streams and a partnership that is still going strong.
The Outcome
Business expansion
Stronger demand and better-qualified enquiries drove a move into larger premises to handle the volume of work coming in.
Team growth
The increase in new business required bringing on additional staff to deliver on what the site was generating..
Content independence
The CMS gave the team full control to update services, add new equipment listings, and manage the site without outside help.
New revenue streams
Online equipment sales pages added when ready, creating a new channel for revenue directly through the site.
Does your website reflect the quality of your work?
If it does not, the right clients may never know what you are capable of.