Get Found When People Ask AI For Answers
More and more of your customers are skipping the search results page altogether. They are asking ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot for a recommendation, and taking the answer they are given. If your business is not part of that answer, you are missing out on people who are ready to buy. AEO is how we help you get included in those answers, not just ranked on a page ten links long.
What Is Answer Engine Optimisation?
Answer Engine Optimisation, or AEO, is the practice of structuring your website and content so that AI platforms can understand it, trust it, and use it to answer customer questions. It sits alongside traditional SEO rather than replacing it. Good SEO earns you a ranking. Good AEO earns you a mention, a citation, or a direct recommendation inside an AI generated answer.
Benefits of AEO
- Increased visibility: Show up in AI generated answers and recommendations, and in search rankings.
- Higher intent traffic: Get discovered right when people are deciding who to buy from.
- Stronger authority and trust:Become a source AI platforms recognise and reference.
- Future proofed marketing: Build visibility for how people search now, and where it's heading.
Our AEO Services
Our AEO work is built on research, structured content, and consistent technical groundwork. Here is what is involved.
AI Platform
Optimisation
We optimise your content and site structure for the platforms your customers are actually using, including ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot. Each platform reads and prioritises content a little differently, so we tailor the approach rather than using one blanket strategy.
Technical Foundations and Schema Markup
AI platforms rely on clean, well structured data to understand what your business does. We implement schema markup, fix technical issues, and make sure your site is easy for AI crawlers to read and index correctly.
Topical and
Entity Authority
AI platforms favour sources that clearly demonstrate expertise on a topic. We build out topic clusters, pillar content, and internal linking so your site reads as a genuine authority in your field, not just another page competing on keywords.
FAQ and Direct Answer Content
A large share of AI answers are pulled from clear, direct question and answer formats. We create and optimise FAQ content and direct answer sections so your business is easy for AI platforms to quote and cite.
Citation and Mention Building
Being cited by other trusted sites and directories strengthens your standing with AI platforms. We work on building genuine citations, business listings, and brand mentions across relevant, reputable sources.
AI Visibility Reporting
You will get regular, plain-English reporting on where your business is showing up across AI platforms, which keywords and questions you are being cited for, and what we are doing next. No vanity metrics, just a clear view of progress.
Industries We Serve
AEO is relevant to any business whose customers research online before buying. We work with:
- Small and Medium Businesses
- E-commerce and Online Retail
- Professional Services
- Hospitality and Tourism
- Education and Training
- Healthcare and Wellness
- Real Estate and Property Services
- Trades and Home Services
- Technology and SaaS
- Local Service Providers
Our AEO Process
- Discovery and Foundation: We review your website, industry, and competitors across AI platforms, and map the questions and topics your customers are asking.
- Entity Optimisation and Technical Setup:We strengthen the technical signals AI platforms rely on, including schema, site structure, and indexing.
- Content and Authority Building: We build topic authority through structured content, FAQs, and internal linking, and grow citations from trusted sources.
- Monitoring and Reporting: We track your visibility across ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot, and refine the strategy each month based on real results.
Why Choose Web8 for AEO?
- Honest, plain-spoken advice: We explain what we are doing and why, without jargon.
- Combined SEO and AEO approach: Your traditional rankings and your AI visibility are treated as one strategy, not two separate services.
- NZ-based strategy and account management: you deal directly with us, backed by specialist delivery partnersyou deal directly with us, backed by specialist delivery partners
- Transparent Reporting and Communication: We tell you what's realistic and provide egular updates showing exactly where you are being seen and cited.
- Focus on Measurable Results: We monitor AEO citation share, voice search visibility, and conversational conversions to prove direct return on investment.
- A genuine growth partner: we build this into your wider digital growth plan, not a bolt-on product sold in isolation.
- Dedicated Support and Ongoing Optimisation: We refine your AEO strategy to adapt to changes we see in search behaviour and your business needs.
- Contract terms: No lock-in, month to month contracts. We do recommend a minimum of 12 months as organic results take time to gain traction.
Transparent AEO Pricing
Be the recommended answer when your potential customers ask ChatGPT, Perplexity, Gemini, or Google AI Overviews. Choose a standalone AEO plan or save by bundling with our active SEO retainers.
Initial Set up fee is $390.00 plus GST
No Fixed Term Contract 1 months notice required
AEO Starter
Perfect for local businesses & startups.- 25 Al Queries
- 5 Landing Pages
- Al Search Optimizationn (AEO+ GEO)
- ChatGPT Optimization
- Google Al Overview Optimization
- Schema Markup
- Basic Content Optimisation
- Monthly Performance Report
AEO Visibility
Small businesses building their Al visibility.- 60 Al Queries
- 12 Landing Pages
- Everything in Starter Plus
- Al Query Research
- Entity Optimisation
- FAQ Optimisation
- Internal Linking Improvements
- Al Visibility Tracking
- Monthly Strategy Recommendations
Bundle with SEO package for a 20% Discount
Ready to Grow Your Online Presence?
AI platforms are already answering questions about businesses like yours. The only question is whether your business is part of that answer. Get in touch and we will show you where you currently stand and what it would take to improve your AI visibility.
Frequently Asked Questions
What is the difference between SEO and AEO?
SEO focuses on ranking your website in traditional search results. AEO focuses on being understood, trusted, and cited by AI platforms when they generate a direct answer for the user. The two work together, and most of the technical and content groundwork supports both.
How long does AEO take to show results?
Most businesses start seeing early signs of AI visibility within a few months, with stronger results building over six to twelve months as authority and citations grow. It follows a similar timeline to SEO, since much of the groundwork is shared.
Which AI platforms does this cover?
Our AEO work covers the major platforms your customers are likely to use, including ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot.
Do I still need SEO if I invest in AEO?
Yes. Traditional search is not going away, and strong SEO fundamentals are part of what makes AEO work in the first place. We treat them as one combined strategy rather than a choice between the two.
How do I know if AEO is working?
We report on your visibility and citation rate across each AI platform, the questions and keywords you are appearing for, and how your position compares over time. It is the same plain, transparent reporting approach we use for SEO.