Case Study: Maxron and Associates
From word-of-mouth only to a steady flow of 5 to 8 new enquiries every month
Maxron Associates had the expertise. They just needed a website that showed it. Here is how we helped them grow beyond their referral network, consistently and sustainably.
5 – 8
An average of 5 - 8 new enquiries per month,
Wider reach
New clients from industries beyond the original network
Consistent
A reliable pipeline that keeps delivering month after month
The Situation
Maxron Associates had built a solid reputation over the years. The trouble was, almost all of their work came through word of mouth. Their website was outdated, hard to navigate, and did not clearly explain what they did or who they helped.
For a specialist employment law consultancy, trust is everything. If a potential client lands on your site and cannot quickly understand your expertise or see evidence of your track record, they move on. That is exactly what was happening.
What We Did
We started by getting a proper understanding of the business: the two distinct audiences Maxron serves (employees and employers), the services offered to each, and the kind of credibility signals that matter most in employment law.
From that, we built a completely new website with dedicated sections for each audience, clear service descriptions, and client testimonials placed prominently throughout. We also added a blog to give Maxron a platform to share their knowledge on employment law topics, which builds trust and supports Google rankings over time.
“Not every business needs to dominate the market. Maxron needed a reliable, manageable flow of good-fit enquiries. That is exactly what the site now delivers, month in, month out.”
Services delivered
How It Unfolded
- Discovery
Mapped out the two audience groups, the services for each, and the trust signals that matter most in employment law.
- Design and build
New website with clear audience-specific sections, service pages, testimonials, and a content blog.
- Launch
ite live with SEO foundations in place to support long-term visibility on Google.
- Ongoing
A steady build to 5 to 8 new enquiries per month. Sustainable growth that suits the scale of the operation.
The Outcome
Reliable enquiry flow
5 to 8 new enquiries coming in every month, consistently, not just after a campaign or push.
Broader client base
New clients from a wider range of industries, breaking dependence on word-of-mouth alone.
Stronger reputation
A professional, informative site that builds confidence before a potential client even picks up the phone.
Right-sized growth
Not overwhelming, not underwhelming. A flow of work that matches the capacity of the business.
Ready to grow beyond referrals?
Talk to us about building a website that works as hard as you do.