Our Process
- Home
- From the first chat to results you can see
Every engagement with Web8 follows the same straightforward process. You always know what's happening, who's handling it, and what comes next. No surprises, no handoffs to strangers, no vanishing acts after sign-off.
1 The Free Consultaiton
It starts with a conversation. John sits down with you, either in person or over a video call, to understand your business, your goals, and where things currently stand. There’s no pitch, no pressure, and no jargon. He’s trying to understand what’s actually going on so he can figure out what would genuinely help. He’ll ask about your customers, your competitors, what’s working, and what’s not. By the end of this session you’ll both have a clear picture of where the opportunities are.We
2 The Proposal and Plan
We take what we have learned and put together a clear plan. This sets out what we recommend, why, what it will cost, and what results you can reasonably expect. It’s written in plain language. If something doesn’t make sense to you, we rewrite it until it does. Once you’re happy and ready to proceed, we handle onboarding, agreements, and scheduling. We make sure everything is set up cleanly so the work can start without any loose ends.
3 Getting the Brief Right
Before any content gets written or any design work starts, we sit down and run a brief process with you. We have developed a set of questions over years of working with businesses that pull out exactly what your customers need to hear, what objections they typically have, and what will make them choose you over the competition. This brief becomes the foundation for everything: the website copy, the SEO content, the email campaigns. Good content starts with a good brief, and getting this right saves a lot of back-and-forth later.
4 Design, Development and Content Creation
With the brief in hand, the relevant specialists get to work. Our graphic design partner develops the visual direction, making sure everything looks sharp and communicates clearly to a Kiwi audience. Our web development team builds or updates the site to be fast, mobile-friendly, and structured for search engines from day one. At the same time, our content writers produce the copy, working directly from the brief so the words and the design come together as a single cohesive thing. Your dedicated CX person oversees this phase, reviewing work against the original brief before anything goes to you for feedback.
5 Your feedback and sign-off
Nothing goes live without your approval. We present the work to you with time for feedback and revisions. Your CV lead manages this process day to day, keeping communication clear and making sure nothing gets lost or delayed. Our CX team handles any questions that come in quickly, working NZ hours so you’re never waiting for an overseas office to wake up. We stay with the revisions process until you’re happy. That’s not a throwaway line. We mean it.
6 Go Live
Once everything is signed off, our development team manages the launch. For websites, this includes technical checks, speed testing, and making sure everything looks right across devices and browsers. For SEO and PPC campaigns, our partner team sets everything live and monitors closely in the first days to catch anything that needs adjusting. Your CX lead will handle the admin side, including ensuring your dashboard access is set up so you can see your results in real time from day one.
7 Reporting, Optimisation and Support
This is where a lot of agencies go quiet. We don’t. Your dashboard gives you live visibility into how your website and campaigns are performing. We checks in with you regularly to talk through what the data is showing and whether anything needs to shift. Our SEO and Ads partner monitors and optimises campaigns on an ongoing basis, staying ahead of algorithm and policy changes so your performance doesn’t drop when something changes in the market. Your dedicarted CX lead are your day-to-day contact for any questions, requests, or issues that come up.
A Single Dedicated Point of Contact
One person between you and everything elseYou never have to deal with our specialist partners directly. Your dedicated Customer Experience lead is your single point of contact across every part of what Web8 does for you. When you have a requirement, a question, or a change of direction, you go to them. They take it from there.
Our CX team works NZ business hours, so you’re never waiting for an overseas office to open. When something comes up, you reach out and you hear back promptly. You deal with one person.
Why We Work This Way
We’ve built every step of this process to remove the frustrations that come with a bad agency experience. One person to call, a clear plan you’ve agreed to, and a live dashboard so you always know how things are tracking. No chasing, no repeating yourself, no wondering if anything is happening.
You also get access to specialists who would cost significantly more hired individually, without large agency overhead. Better quality, delivered more efficiently, at a price that makes sense for a growing business.
There Had To Be A Better Way
We think by using best-in-class contractors we have found it. So how does this work? Simply we have great relationships with contractors and service providers who are best in class.From SEO, Web Desing, Automation, AI Chatbots, email marketing, we chose these partners because they not not only share our vision of a great customer experience but bring a scale we could not otherwise have without significant price increases. We keep our costs low and scalable giving you the benefits of using best in class experts. We have access to a global team of over 350. Our Experience Experts are there during normal business hours liasing to give you the Best Website Deverlopment and most cost effective search engine optimisation available. Many of our customers are often on the tools during the day. Yes we are available outside office hours, by arrangement!