Case Study: LMA Flooring
On-the-fly engineering. Rapid floor deployment. Instant scale.
When Jim from HPB introduced us to Martin from LMA Flooring right on the expo floor, we saw an immediate opportunity to prove how adaptable and client-focused Web8 is!
We engineered, configured, and deployed Expo Lead Manager for Martin and the LMA Flooring team in under an hour.
Under 1 Hour
Built and deployed live on the show floor during peak traffic
Leads instantly synced to CRM with zero bottlenecking
Immediate Rollout
Martin immediately switched visitors to QR scanning.
The Situation
LMA Flooring shared a high-traffic stand at the NZBUIE trade show. As foot traffic surged, manually noting down contractor and designer details created a bottleneck. Sales reps were stuck writing contact info instead of having conversations, creating a major risk of lost prospects and dropped leads during peak show hours. .
What We Did
LMA Flooring shared a high-traffic stand at the NZBUIE trade show. As foot traffic surged, manually noting down contractor and designer details created a bottleneck. Sales reps were stuck writing contact info instead of having conversations, creating a major risk of lost prospects and dropped leads during peak show hours.
A small change on the day, but it makes a real difference to what happens afterwards.
Services delivered
How It Unfolded
- The Request
LMA Flooring needed a faster lead process directly during expo operational hours.
- Configured fields, user permissions, and QR codes directly at the stand in under 60 minutes.
Automations and emails designed and implemented to deliver maximum engagement
- Immediate Rollout
Visitors immediately switched to self-service QR scanning, freeing staff to talk business.
- Automated Nurture
Welcome emails were automatically sent within 60 minutes of each scan, keeping LMA Flooring top-of-mind.
- Post-Event
Follow-up email campaigns ran automatically early the next week. All lead data was already structured inside the CRM, completely eliminating post-show admin work.
The Outcome
Zero Booth Bottlenecks
QR scanning eliminated queues and allowed staff to engage with more visitors. 100%Data Collection
Same-Day Scalability
Proven speed of setup. The system can be deployed and expanded on live show floors without technical delays
Automated Follow-Up
Eliminated post-event data entry entirely, ensuring every lead was nurtured automatically.
Heading to an Expo?
Talk to us about how we can help maximise the value of every lead.