5 Reasons SEO is good for SMEs

SEO strategy illustration depicting on-page optimization

Become an authority in your industry = More returning visitors

Modern search engine algorithms are highly skilled at ranking the most relevant web pages for users based on the search terms they enter in a search engine. If your website has a high ranking, it conveys a sense of trustworthiness and credibility, even if shoppers haven’t heard of your brand before. Having your site rank highly on relevant search engine results pages (SERPs) can help your audience view you as an authority in your field. As an industry leader, you can more easily persuade your website visitors to become leads or customers

User-Friendly Websites = Better Engagement

SEO will help small business owners create a faster, smoother, and user-friendlier website. Although most people still hang on to the old definition of SEO, thinking that it is only about optimising for the search engines, however, today SEO is also about improving user experience too. A well-structured site is clean and engages a visitor to stay longer, lowering bounce rate and increasing page views. Similarly, highly relevant content (sales pages and blog articles) keeps your readers returning as they are more likely to solve their questions or pressing issues. On-page SEO, if done properly, makes your users happy, which makes search engines happy too as they love to serve high-quality information to their users.

Build Brand Awareness = Higher Trust

One of the benefits of having higher rankings is building brand awareness. When your sites appear on the first page of major search engines such as Google, Yahoo, and Bing, your potential customers are more likely to trust your brand when they search for a particular term rather than other brands that don’t have a strong web presence. That is why small businesses that want to build better brand awareness must invest in SEO and start gaining top rankings for the KEY terms related to their business. We’re not in the 90s anymore; search engines now play a significant role in making or breaking your brand.

Better Conversion Rates = More Customers

Seo-optimized websites loads faster, are easy to read and surf, and will display properly on all devices, including mobile and tablets. Websites that are easy to read and navigate are more likely to engage visitors, increasing the chances that they will become customers and even evangelists. Ok, let us be open about this the main reason for having a website is to stand out from your competition and increase your customer base. Businesses that have an SEO-optimised website bring MORE customers and grow as twice as fast as businesses that do not have one.

Bypass Competition = More Sales

Take two similar businesses, similar products, and similar pricing. One of them (A) has an optimised website while the other (B) has a non-optimised website. Considering everything else is equal, which company do you think will attract more customers to their website from local searches and get more business? Search engines and SEO are very powerful. If your competitors are doing SEO marketing, why are you not doing it?

Over to you. Want to know more get in touch with John and the Web8 team