Are you ready to grow your small business revenue via strategic email marketing and digital avenues? The tools are available now and are sitting right in your inbox, and your billing system, and you may even have a CRM. Email marketing is no longer about sending newsletters or promotions – it’s about building genuine connections and nurturing them through valuable content. However, building a solid email list is the first step to a successful email marketing strategy. This blog will walk you through creating an email list of qualified potential customers – so your email channel can sell. Take your revenue growth to new levels in 2024 and beyond
Your Current Customers
Your existing customers are an invaluable resource for building your email list. They are already interested in your brand, and more likely to open and engage with your emails. You may have their email addresses in your billing system or a CRM. Next time you talk to them ask for permission to send them your content. If you are in retail then use in-store sign-ups, events, or your website. Be clear in how you communicate the value of signing up for your email list and offer a VIP incentive – don’t be stingy – they’ve been supporting your business, so support them back!!! Remember to always ask for permission before adding anyone to your email list.
2. Opt In Forms
One of the most crucial elements of growing your email list is having a well-designed opt-in form. Your form should be easy to find, pop up at the right time, be visually appealing, and explain the benefits of signing up for your email list. Consider adding a social proof element such as testimonials. You can also use pop-ups or slide-ins on various pages at specific times to increase visibility and engage website visitors at different stages of their customer journey.
Lead Magnets
Lead magnets are resources or incentives you offer in exchange for someone’s email address. Small businesses can leverage various types of lead magnets to grow their email lists. Like most things in marketing, your strategy will depend on your brand and target customer. Some common ones include Discount Codes or; $ off vouchers; Ebooks or Guides; Giveaways or Contests.
Testimonials or Social Proof
Testimonials are powerful assets that can significantly enhance the credibility and reputation of a business. These firsthand accounts from satisfied customers serve as authentic and persuasive endorsements, providing potential clients with valuable insights into the positive experiences others have had with the product or service. Include these in emails, landing pages anywhere you can.
Be Social
Transform your social media platforms into hubs for turning warm audiences into hot ones and grow your email list strategically. Craft content with exclusive perks for subscribers, behind-the-scenes glimpses, early access to releases, and exclusive offers. Optimize your bios with a juicy call to action, and sell your “insider community” oozing with benefits. Use Instagram Stories interactive elements with swipe-up links to your sign-up page and offers.
Landing Pages
Landing pages play a pivotal role in digital marketing strategies as they serve as focused entry points designed to convert visitors into leads or customers. Unlike general website pages, landing pages are meticulously crafted to guide users towards a specific action, whether it’s making a purchase, filling out a form, or subscribing to a newsletter. The importance of landing pages lies in their ability to provide a tailored and distraction-free experience, aligning seamlessly with a targeted marketing campaign.
Recognising the intrinsic value of an email subscriber is crucial for long-term business success. Although the initial effort to acquire subscribers may seem significant, the potential gains are substantial. With proper nurturing, a subscriber has the potential to evolve into a loyal customer and a source of repeat business. Building an email list requires dedication, and incorporating strategies such as engaging opt-in forms, social media leverage, enticing lead magnets, and consistent email schedules. Despite the time and effort invested, the ultimate rewards of a thriving, loyal, and engaged audience make the process worthwhile. CLICK HERE FOR MORE ON AUTOMATING THIS
This may seem like a lot of work. Here at Web8, we have created the Sales Geni to automate, guide, and create the required content. Our team of revenue growth experts is available to have a chat with you about this just click the link below
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