Did you know that over 40 percent of B2B marketers say email newsletters are most critical to their content marketing success, and 73% of millennials prefer communications from businesses to come via email? Who knew email was so strong. Well why is it so effective here are 7 reasons you ignore this “old fashioned” tool at your peril
1. Email Marketing generates traffic to your site.
Email marketing campaigns are primarily about sending traffic to your site. So along with improving your SEO you keep your audience heading to your website and engaging with your brand. How many of you might have reached this page from a marketing email from Web8? That’s because we know that email is a great way to give you value and we do that by sending our content in our emails and generating traffic to our website. Dont forget that when you’re creating an email that links to your website, keep in mind that each email should contain a call to action (CTA) so readers can click through to your site.
2. Reaching the right people at the right time.
To have a successful marketing campaign, you have to reach the right customers at the right time. This is a major. After all, it is about getting in front of your audience on a regular basis, so you’re always top-of-mind. So when they are ready to buy they know and think of you. Email marketing goes to people’s inboxes, so it’s that much easier to reach people because they always check their email. They can check it at any time, on multiple devices, which can improve the success of any marketing campaign.
3. Better Customer Engagement
Email marketing has greater chances of being seen, compared to social media updates where they can miss out on announcements and just scroll up their news feeds. With a few clicks, emails can be sent to thousands of users. Those users are free to read at their own convenience, whether online or offline. These can be read at leisure and passed on to others. You would be surprised by the number of “cold” sales we have made over the years from an email that has been passed from a prospect to someone we have not known.
4. Delivering more value to your audience.
One of the main ways to nurture clients and get more new business is to be providing value to our audience. This Blog is an example. I know by writing this I will be providing information and therefore Value to you, my readers. By doing so I am building our relationship and developing loyal customers because we add value even when you aren’t making a purchase. If you continuously provide value for your audience, more people will pay attention and you’ll produce a higher ROI.
6. Personalise the content.
Email marketing, allows us to develop customer personalised campaigns and create targeted content. This can be as simple as including a contact’s name in the email. Did you know that emails that include the first name of the recipient in their subject line have a higher clickthrough rate than those that don’t? By segmenting your audience so you send the right emails to the right customers, you can customise the content for that particular group of people. It may be that you want to send an email marketing campaign to returning customers and a different one to one-time customers. You can also make sure your content is highly personalized to your audience’s needs. Your emails might have variations including different images or subject lines to increase your engagement. You can even create segmented lists based on geography or engagement levels.
7. Works across Generations
According to Hubspot, 86% of consumers would like to receive promotional emails from companies they do business with at least monthly (with 15% preferring daily emails). Emails are the quickest way to announce a sale, share company news, or remarket to previous customers.
Recent research found that email marketing is popular across generations, enabling businesses to reach broad audiences effectively and inexpensively.