Whether you are a start-up or an established business, maximizing the reach of your product and services is your prime motive, as it will help in generating more leads and so more revenue. So do you really need a website after all there is Social Media. Here are 7 reasons why you should have a website.
# 1 All of Your Competitors Already Have a Website
This may sound strange but it is truly one of the biggest reasons why your business needs a website. You are not alone in the
market selling particular products and services. Many thousands of companies are already selling the same product and services, and most of them are on the online platform just google your product or service in your local area
Sure your products or services are better than others, and they may be. But what about if nobody is aware of your outstanding product? So a website is the best way to increase the reach of your products and services and, in parallel, stand ahead of the competition. After all you owe us the opportunity to find you and get to use your great widgets.
#2 A Website Improves your Credibility
It may surprise you to know that over 75% of people judge a company’s credibility by its website design. That’s why one of the top reasons why your business needs a website is to enhance your enterprise’s credibility. We all have competitors just google your main product followed by your location and look at the numbers.
As we know, there are various service providers offering services similar to yours, so the only way to stand ahead of the competition is by having a website. A website is the face of your business; it is your 24-hour signage that drives people to your shop or gets you those bookings from people who you have yet to meet. More clients and leads will be attracted to your business and build an initial level of trust, keep them engaged, and prove you are credible.
#3 A Website Provides Faster Answers
Customers most of the time make a call to ask simple questions generally about what hours you are open, when can you do
a job for them, do you do a certain type of work. If any of the calls are missed, then it means that you left the customer unhappy. Or worse go to your competitor, google yourself to see how many you have. You or your staff can be distracted reducung productivity and even causing mistakes on the job.
A website cuts down the number of calls and increases your overall productivity. Customers find all useful information so that they don’t need to make calls and ultimately provide a great user experience. The contact us form or other website forms are very useful for customers to get a quick reply to their queries.
#4 Encourage Customers to Contact You
A website plays a vital role in allowing your potential leads to reach you easily. How? You can publish your contact information in a header or footer so that your contact information appears on every single page.
Besides this option, there are many more ways to encourage customers to contact you through your website.
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- Embed your website with maps to make it easy for your audience to get your business location without wasting time.
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- Add a contact form on your website to avoid email spam.
#5 Integral to your Digital Marketing
We all know that online marketing is less expensive and more effective, and results are visible within a short time. With the easy availability of smartphones and an internet connection, your potential customer is always online. A website will be the final destination where you will be sending your customers via different channels like blogging, Social media, video channels, and email marketing. Hence, if you want to leverage online marketing, having a website is a must for your business. Whether it’s about a sale promotion or a new product launch, a business website would make it easier for you to update information quickly to your customers.
#6 A Website Helps in Increasing Brand Awareness
Your website showcases your brand for your target audience. To beat your competitors in the market, the most important thing you must do is to clearly present who you are, what you stand for, and exactly what purpose you are serving. This is YOUR STORY. You are able to let your prospects know where and how you are different from your competitors through your brand awareness. So the prospect gets to know about you and gets convinced easily to buy from you. Without a website, it’s quite difficult to address the audience about reliable quality products and services. That’s why increasing brand awareness is one of the top reasons why your business needs a website.
#7 Your Website can Attract New Customers (Organic traffic)
Do you want to grow your business? If the answer is yes then you are going to need new customers. Easier said than done in a crowded or shrinking market! A website is critical to attracting new customers. Why ???
- Better Brand Awareness
- Credibility
- Clearly tells your story
- Can present customer benefits
- Better customer service
- Less staff downtime
- There are more but not enough time to go into these all here
A well SEO optimized (Search Engine Optimized) website can help your business rank well for various keywords and increase organic traffic on your website. Once your business is online, optimising your website using SEO will make a difference to your business’s growth and longevity. If you are not growing you are dying. This means whenever people search for any product or service; your website will be there for them.
Want to Know More or Take Action?
Get in touch with John and the Web8 team for a free no-obligation discussion about how your business may benefit from a partnership with Web8 info@web8.co.nz
