Are you spending money on Google or Facebook ads?
You might be sending people to your website.
You might even be getting good traffic…
But here’s the kicker: 95–98% of those visitors won’t buy on their first visit.
That’s not just a throwaway line — it’s backed by hard numbers.
The Stats Say It All
WebSell shows average conversion rates around 2–4%
Thrive Agency puts it at 2.35%
PixelRush agrees, with most sites converting between 2–5%
Even Neil Patel says that 30–50% of qualified leads aren’t ready to buy yet
That means your paid ads and landing pages are only ever speaking to the top 2–5% of visitors who are ready to buy right now.
And what about the other 95%?
If you don’t have a way to follow up, build trust, and keep in touch — you’re losing them.
Why Most People Don’t Buy Straight Away
Let’s be honest. Most of us don’t just click and buy. We browse. We compare. We think about it. We forget. Then maybe we come back in a week (if we remember who you are).
Your potential customers are doing the same.
That’s why having a solid nurturing system is essential. It’s not about being salesy — it’s about being there when they’re ready.
What Most Businesses Are Missing
Here’s the typical funnel for small NZ businesses:
- Run ads
- Drive traffic to a website
- Hope someone fills out a form or buys
And when 95% of visitors bounce?
They’re gone. No follow-up. No tracking. No second chance.
It’s like inviting people to a party and not speaking to anyone unless they walk up and ask for a drink.
Want to Stop Losing the 95%?
We’ve put together a practical, no-fluff checklist to help you build your own lead-nurturing system.
Download the Free Lead Hub Checklist
It’ll show you the exact steps to:
Capture more leads from your website
Keep them warm automatically
Get more out of every click you’re already paying for
Or if you’d rather talk it through…
Book a 15-minute chat with us — no pressure, no jargon, just a look at how this could work for your business.
Still spending money on ads without a plan for the 95%?
Let’s fix that.
