It’s no secret that the strongest relationships are built on personal connections. Without a personal connection, relationships are usually short-lived and unfruitful for both parties. The same is true in marketing. According to SmarterHQ, “72% of consumers say they only engage with personalized messaging.” But how can you personalize at scale? Enter email marketing automation.
1. Gives You Time to Focus on the Important Stuff
One of the biggest benefits of email marketing automation is its time-saving capabilities. With automated workflows, you don’t have to worry about setting a timer and manually blasting out hundreds, even thousands of emails. . The only effort it takes for you is to set up the workflow, and the automation will do the rest.
2. Segment Contacts
Email marketing automation is a powerful tool that allows you to narrow down a specific list of contacts based on their interactions with your business. There are many different ways to segment each contact; through their profile information, where they live, age or gender, and much more. Along with the actions they take while interacting with your business.
3. Delivers More Relevant Content
With personalized emails, contacts are more likely to engage with your brand, leading to the purchase of a product or service. Smart organisations use marketing automation emails to segment customers into different groups. This allows businesses to craft different messages and content based on those different groups, which will usually be segmented based on their demographic, location, or purchase history.
4. Your Name Is Important
We all want to engage with people or organisations that show we are important. One of the best ways is to use a person’s name. Email automation lets you do this across 1000’s of contacts. Don’t just personalise the Salutation, use their name in the subject line, and the body of the email. Emails with personalised subject lines are 26% more likely to be opened and produce 6x higher revenue and transaction rates.
5 Nurtures leads
Just because a contact has downloaded a free how-to guide from your website, it doesn’t mean they want to buy now. Email workflows nurture leads by delivering helpful information and resources. If these emails are relevant and engaging, the contact will learn more about your business and be more receptive when they’re approached , or may even call you.
6. Reduces the Potential for Errors
Getting somebody’s name wrong is a cardinal sin – it’s right there in the email! Making spelling mistakes or hitting send prematurely can cause the email recipient to have less trust in your company. It shows a lack of interest and attention to detail but with email workflows, they can be proofed and checked over and over before you put them live.
7. Keeps your Business Top Of Mind as an Expert
Potential customers will have greater respect for your brand. Email automation means emails are sent out to the right person, at the right time, in the right place, with no errors. When your prospect receives helpful and relevant information when they are most receptive, they will be more interested in your brand. So when it is time for them to make a purchase decision, you will be the first they call.
8. Boosts Revenue
With email automation lead generation strategies, you’ll increase your chances of getting high-quality leads, and in turn, boost your revenue as well. It ensures higher customer retention. There are many ways you can strengthen your relationship with customers via email. Keep your current customers interested by applying retention and loyalty strategies as well as re-engagement campaigns.
