A simple weekly routine for SME owners who want more visibility, leads, and real connections
Let’s be honest—LinkedIn can feel like a bit of a mystery. One minute it’s full of useful insights. The next, it’s someone humble-bragging about waking up at 4am to meditate and change the world. If you’re running a small business, you probably don’t have time for that kind of content,or the pressure to post daily.
Good news: you don’t need to be on LinkedIn all day to make it work for your business. In fact, a consistent 20–25 minutes a day is more than enough to build your brand, attract leads, and have the right people take notice. Here’s a simple LinkedIn routine you can follow every week, without burning out.
Make Your Profile Work for You
Before you post anything or send a connection request, your profile needs a tune-up. Think of it like your digital handshake—it sets the tone before someone even says hello.
Quick wins:
Headline: Say what you do, who for, and how you help
Helping small businesses grow online with smart tools & support
About section: Share your story. What do you do? Who do you help? How can people get in touch?
Featured section: Add a lead magnet, booking link, or a client win post. Update it every few months.
Set aside an hour to tidy it all up once, then give it a quick refresh every couple of months.
Build a Network That Makes Sense
You don’t need thousands of connections. You just need the right ones.
Each week, aim to connect with people you genuinely want to talk to: other small business owners, potential clients, referral partners, or people in your industry.
Keep it simple. A message like:
“Keen to connect and support each other in the small business space. Always up for sharing ideas.”
…works just fine.
Weekly task: Tuesday – Add 15–20 new people (15 mins)
Share Useful Stuff (No Viral Dances Required)
LinkedIn rewards consistency. But that doesn’t mean daily content. Two thoughtful posts a week is a solid start,and it keeps your name top of mind.
Here’s a basic rhythm you can try:
- Monday: Share something practical. A checklist, tip, recent win, or lesson learned.
Thursday – Be a bit more personal. A behind-the-scenes moment, a story, or a question people can engage with.
Some post ideas:
Tools or advice you give clients all the time
A common mistake you see (and how to fix it)
A link to a free download or resource
A recent challenge you overcame
Shout-outs to great clients or partners
Weekly time: 1 hour total (30 mins each post)
Engage Quietly in the Comments
You don’t have to say much—but commenting on other people’s posts builds trust, gets your name in front of new people, and shows you’re active without needing your own daily content.
Pick 5 posts a week. Say something thoughtful. That’s it.
Wednesday task: 15 mins commenting
DMs: Where Conversations Happen
The magic often happens in the DMs—not on the timeline.
Follow up with people you’ve commented on or chatted to before. Don’t pitch—just keep the convo going.
Example:
“Really liked your post on [topic]. I’ve been working with a few clients on similar stuff—always keen to chat if you are.”
Friday task: DM 3 warm leads or connections (15 mins)
Weekly Breakdown (So It’s Actually Doable)
Here’s how it looks in practice:
| Day | Task | Time |
|---|---|---|
| Monday | Post a tip or insight | 30 mins |
| Tuesday | Add new connections | 15 mins |
| Wednesday | Comment on 5 posts | 15 mins |
| Thursday | Post a story or question | 30 mins |
| Friday | DM a few warm leads | 15 mins |
Total: ~1hr 45 mins/week:
That’s less than half an hour a day. No burnout. No pressure.
Bonus: Tools That Help You Stay Consistent
Trello or Notion – Track your post ideas and who you’ve connected with
Canva – Create quick visuals or quote cards
ChatGPT – Turn blog posts into LinkedIn content
Shield (optional) – Get data on what’s working
Final Word
LinkedIn doesn’t have to be overwhelming. It’s just about showing up, being helpful, and letting people know how you can help. You’re not trying to go viral. You’re trying to stay visible and trustworthy to the right people.
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