SEO 5 Reasons it is Important?

A golfing mate bailed me up on this the other day. He was concerned about the costs he had in this area as it did not seem to be bringing him a measurable return. Like a lot of marketing, it can be difficult to put a dollar figure on this. I must admit he was paying a lot but that is not what this is about.  The first thing I said to him was,  well you are doing it. Good Organic SEO takes time and is a long with term investment it takes time.

If you need business now you should have started your SEO 12 months ago

Covid 19 seems to have created more online businesses. As people have seen opportunities or have felt the need to up their game on line to stay in business. This means the internet is now more competitive than ever with more businesses competing for an increased number of online consumers.

Search Engine Optimisation is more important than ever to make sure your business is being seen before your competitors!!

Approximately 50% of people who conduct a local search on their smartphone end up visiting a store that same day! I did not even visit a store on Sunday I was looking for a new razor. My old Remmington had fired its last shot. A quick search on my smartphone and I had not only ordered the new razor but a mini blender as I am a smoothy fan as well. Should be delivered this week.

This is just one benefit of SEO but there are many. Some may not be so obvious

More Customers

Yes, this is an obvious one but important none the less.

SEO is probably the most efficient and affordable marketing strategy that exists today. Moreover, it will only bring in customers who are actively seeking to find your product or service! Less time answering meaningless inquiries

If you’re willing to spend few hours of time, energy, and a reasonable amount of money, SEO will help brings “targeted” traffic to your website, and eventually more customers to your business than any other marketing tactics you’ll ever use.

Businesses that have an SEO optimised website bring in MORE customers and grow as twice as fast as businesses who do not have one.

Better Conversion Rates

Here at Web8 part of our SEO service is to make sure your website loads as fast as possible, are easy to read and of course function well on all devices! Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors – i.e. they’re more likely to become your loyal customers, subscribers, and returning visitors.

User-Friendly Websites

Sounds obvious but in reality, it may not be that easy to navigate and use your website. Here at Web8, we do not hang on to the old definition of SEO, thinking that it is only about optimising for the search engines, however, today SEO is also about improving user experience too.

Well-structured, clean, and uncluttered websites encourage a casual visitor to stay longer, thereby decreasing bounce rate and increasing page views. Similarly, highly relevant content blogs and other useful related information keep your visitors happy as they are more likely to solves answer their questions, solve their pressing issues, and helps them find exactly what they’re looking for on your site.

If done properly, your users are happy, which makes search engines happy too as they love to serve high-quality information to their users.

Beating your Competition

Take, for example, two online widget retailers. They are in the same industry, their widgets are similar and the pricing is competitive. One of them has an optimised website where the visitor stays a while, has a look around, and finds the solution to the problem they have. Retailer #2 has a website but this is not optimised and is really a bit of a mess, maybe to the point it is not easy to use on a smartphone. Considering everything is else is equal, which company do you think will attract more customers to their website from local searches? Which company will likely grow faster and become more successful?

Search engines and SEO are very powerful. If your competitors are doing SEO marketing, simply you must ask yourself why you haven’t invested in such a strategy yet too.

Brand Awareness

It is jokingly said that a good place to bury a body is page 3 of a search engine result as no one looks there

One of the benefits of getting higher rankings is growing your brand awareness. When your sites appear on the first page of major search engines such as Google, Yahoo, and Bing, you are just going to be seen more often and that creates a certain amount of credibility. Your potential customers are more likely to trust your brand when they search for a particular term rather than other brands that don’t have a strong web presence.

To build better brand awareness (either locally or expanding nationally) you must invest in SEO and start gaining top rankings for the KEY terms related to your business. We’re not in the 00’s anymore; search engines now play a significant role in making or breaking your brand.

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