Planning a New Website? Consider these!

Whether you’re on a shoestring budget doing the best you can with your web presence or have an enterprise-level operation, a solid website opens the door to a great deal of opportunity. Good websites consider the visitor first, provide a great user experience, and can become a powerful business growth tool.

You’re investing in digital marketing to drive people to your website — now you need to deliver on the experience they’re expecting when they arrive.

Clearly Define Your Goals

Like any business project,  a website rebuild or new website needs to have specific goals. These goals must take into account our target audience as we want them to visit stay and engage with us. The site can only generate traffic, leads, and sales when we make sure we have what our target audience wants and we can deliver it for them in a way that encourages them to engage.

Defining goals for both your organization and your user may not be easy. If the goals don’t align, then you’ll likely have a problem where you’ll seek to make profits yet not be able to deliver the product and experience your audience seeks.

It is painful to invest time and money into a site to learn that everyone is bouncing from, where no one understands why they should buy from you. This is a big clue that you focused too much on your end goals and not theirs.

Set the right budgets

Prepare to invest in your web presence. I have known a lot of brands that overspend on their sites and then go cheap on marketing. Conversely, there are those who want to go big on marketing and won’t put anything into their website. Find the right CMS, technology, and type of site for you.

Custom design? Make sure it doesn’t break the budget on the website at the expense of the rest of the digital marketing.  Off the shelf? Know what the limitations are so you don’t have to throw it away and start over before you have ROI on it.

Don’t be over or undersold. Know what your upfront investment is and what the incremental one is as well to make the right decisions to support your business.

Find Ways to Stand Out

You can still use a website template and look different. By customizing imagery and styles tailoring them to your brand, you can stand out. Consider the use of video as a way of doing this.

When you tell your story and create factors like price, quality, customer service, what you do with profits, how you give back, etc., you create the bond needed to stand out from the rest of the templated and quickly spun-up sites selling the same products or services. This goes along with earning trust.

Usability & User Experience

Make it easy for your audience to get to the content they want.If you’re a viral video website, land users on video pages. If you have products or services, make sure that users can get to the desired page with the fewest clicks possible. In addition to having intuitive main menu navigation optimized for mobile and desktop experiences, think about the placement of your search box and other cues to get to popular content. Don’t assume that a user is willing to click several times to get to the latest cat video or the hot selling product that everyone wants.

Google announces User Experience To be included in Rankings May 2021. So User experience will become more important!

Make Sure Your Website Works All the Time

Uptime is often all we think about when it comes to making sure our websites work. However, you may not notice issues like JavaScript not firing, buttons not working, a browser-specific bug, or mobile experience issues without the right protocols in place. By just watching sales data and monitoring uptime, you may miss that a segment of your audience is hitting a roadblock. Many users won’t seek you out and contact you when they can’t buy or can’t get to the content they want – they just leave. Did you recently click a button in the WordPress admin to update a plugin? Be sure to know if that broke something.

Make sure that your code is functional and cross-browser tested.

Remember the SEO Fundamentals

This seems like a basic thing, but don’t forget about SEO. Understand know how the search engines crawl and index your content and ensure the basic on-page factors are optimised. There are lots of ways to make this easy, including through plugins and semantic coding.

SEO has technical aspects and goes beyond on-page, but if you can at least ensure your content can be indexed (and is being indexed) and that you are customizing all of the on-page elements to literally represent what your content is and is about, then you can win half the battle.

The team at web 8 can help you work through this and more to make sure you get a great website. Get in touch for a free planning session and see how we can make sure you are making the most of the opportunities. Email  John

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