Let’s face it we have all been there, just as we sit down in a meeting or to tackle that tough task on the to-do list the phone rings. Hi, may I speak to Fred Flint please, this is a vital idea that will make your company more sales than you have ever seen!
Oh no just when I was getting on to that major task I must get done. “Sorry I am busy, not interested!”
Well, this is why we are talking about lead generation now. Inbound lead generation is about developing a pool of potential clients that are at least interested in your product or service. You go from being that annoying business interruption to someone who can solve a problem.
Lead Generation a Simple Explanation
A Definition of a lead?
To put it simply, so even I understand it! A lead is a person who has indicated they are interested in your offering. This can take many forms from a phone inquiry, someone who has completed a survey or entered a competition, downloaded an ebook or other information.
As the Lead, you have started the communication process rather than a random call. After all, if you had an email from a recruitment company that you had downloaded some information from it would be far less intrusive than a call out of nowhere and they did not even know you were looking for recruitment services.