Google announces User Experience To be included in Rankings May 2021

There has been a lot written about this, most of this in Geek Speak. So we have tried to distill this information into a useful and quick read. Needless to say, the WEb8 SEO team is working on this now.

What Does this mean for your website ?

Well, rankings will be more complicated as there is an increased focus on technical issues. Here is a breakdown of the main points. Here is what Google has said

The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile. We believe this will contribute to business success on the web as users grow more engaged and can transact with less friction.”

Core Web Vitals

Largest Contentful Paint: Basically, this measures how fast does the largest image takes to load. This should be less than 2.5 seconds

First Input Delay: How quickly the site responds from when the user first engages with your site. A guideline is this should be less than 100 milliseconds.  Or less than the blink of an eye.

Cumulative Layout Shift: This measures the visual stability of your site, in particular any unexpected layout shifts on a page. These are frustrating and harmful to the user experience. A CLS score should be less than 0.1.


It may seem like a no-brainer in 2020, but mobile-friendliness continues to be an essential ranking factor. In fact it will not go away just become more important as we progress past 5G to even faster load speeds. You can easily test your web page’s mobile-friendliness with Google’s Mobile-Friendly Test.



This was introduced last year, yes 2020. This is about giving the user confidence that your site and their data is secure. For more detailed information on this click here.



Intrusive Pop Ups

Being able to see your content is an important part of the user experience. We have all seen those pop-ups that fill the screen on our phones. Even on a large screen, these are annoying. Some examples of these

  1.  Screen-wide popups that appear when the page loads or as users scroll
  2.  Offers that must be dismissed before reaching the main content
  3. Offers or information that take up the whole page and users must scroll past to get to the main content

What should you do now?

Panic! Just kidding, pick up the phone, drop us an email, just get in touch.  Simply start getting ready. We recommend getting a complete understanding of where you sit now. Use one of the many evaluation tools to identify your LCP, FID, CLS metrics for each key template page on your site. The SWeb8 team can evaluate your pages such as homepage, category pages, blog home, blog post template, and contact forms. Once we know how each key unique page measures up, we can then begin prioritizing what we need to fix. There is nothing to worry about just get in touch and we can work with you.

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