Does My Website Need Cosmetic Surgery?

Do you love your website?

If the answer is no or not really, you shouldn’t even continue reading this article. Just email me and we can start building a website that you’ll be proud to share online and invite prospects to browse through. A site that will effectively promote your work and help you book more clients. Otherwise, what’s the point in keeping this powerful marketing tool, investing time and effort into it, if it doesn’t help your business grow and flourish?

If you’re not sure whether your current website needs a facelift? Here are 8 signs clearly pointing that your website needs a revamp (listed in no particular order).

 

1.  Is it cool?

What was cool 3 years ago, may not be this year. Maybe you were one of the early adopters of a new design style or aesthetic, but that was 2-4 years ago. Look around, everyone has similar website designs, especially if they use a template. Even Custom designs get copied and become templates. That’s why we custom make more than  90% of our sites, so you have more design and expression freedom. We work with you to custom build a site that reflects your business on desktop and mobile!

2.   You’re Not Attracting the Right Clients

If you are not getting inquiries from the type of clients you want to work with, you are not positioning yourself correctly on the market. Check the content and galleries you show on your website, remove the type of work you don’t want to do in the future.  Carefully select your BEST, fresh images (the type of projects you want to do more of), and include them on your homepage. This will immediately filter out some of the inquiries which are not a good fit for you. Make sure all your content is consistent, including colors, fonts, icons.

 

3 Does It Reflect Your Brand

Your website promotes your business 24/7 in the online world. If you’ve rebranded recently, if your photography style and aesthetics have changed and evolved throughout the past seasons – your website should reflect and advocate that change. Otherwise, you may be attracting the wrong type of clients, who are after your old type of work.

4 Mobile-Friendly or Responsive

By now this really should not be the case! If you still don’t have a mobile-friendly website you are losing 50% of any visitors you get as a minimum. Even if you do have a responsive or adaptive design, you still need to keep up with the latest tech. All our designs include modern CSS code which allows your site to adapt nicely to any device. This means people looking for you on a mobile device can use your site easily, faster, and smoother. If not they will move to the next one.  Also, you must know that since over 50% of website traffic comes from portable devices Google and other search engines rank all mobile sites above non mobile, modern CSS code over older code. You just need to do this.If you’re not sure how many of your prospects access your website via their phone? Wondering if it make sense for you to customize your mobile site? Go ahead and check your site’s stats right now. You can do that via your Google Analytics account. Mobile is important and it won’t go away in the next years. Don’t leave money on the table with a poorly performing mobile site, it’s one of those crucial business aspects that you can’t ignore. 

5 Outdated and Slow Tech

I have put these together as they go hand in hand.

This one affects your visitors’ experience on your website. “Old school is cool” does not apply when it comes to functionality. The digital world is constantly changing and evolving. Web standards shift each year, dictating new tools and technologies for building a good website. Your potential clients’ preferences and tastes shift even faster. What was trendy yesterday, may not be next week. If you want your business to succeed, you need to be agile with your visual presentation and website design. Google and others rate load speed when ranking sites. 

If you’ve built your website over 2 years ago, most likely it’s far behind in terms of looks and functionality. It probably has outdated code that can slow down its loading speed or the way it responds on different devices (if it’s mobile-friendly at all). It might also not be compatible with some of the latest popular browsers.

6 High Bounce Rate

This is extremely important. If you’ve been pouring your heart and time and money into blogging, SEO, and marketing, bringing a lot of traffic to your website – yet the second they access your homepage (or any other page), they bounce right off of it – you have a problem. You’re losing leads and potential clients.

A high bounce rate indicates that you’re doing something wrong, either with content, with the navigation or overall look and feel on your website. On average, a bounce rate between 40-60% is considered to be OK (this varies depending on your industry).

You can check your bounce rate via Google Analytics. Log in and go to Acquisition >> Overview tab. If it’s high, get in touch for a free audit it may not need a complete a website redesign but you may need to take some action.

7 SEO

Let’s start with the basics. Do you have a blog? You should, as it’s a powerful marketing tool to drive more traffic and users your way, through keywords, internal links, and backlinks from sites like Linked In or Facebook.

You also need to know that search engines love good, updated content. More about content.  Every time you make an update to your site, Google and other search engines crawl and index your pages, thus your site ranking gets recalculated. If you keep your content updated and GOOD QUALITY, you increase your chances of getting noticed in search results. Pair that with a charming, good looking website, and you’re guaranteed more attention.

8 Call To Actions (CTA’s)

These are a must. Not just a button slapped anywhere on a page. These need to be placed strategically in order to maintain the prospect’s interest and offer them more. The idea is to guide the visitor on a journey from interest to knowledge finally to making contact with you.

If your current website is limited in CTAs (Call to Actions) and doesn’t allow much customization – it’s time to get something more flexible and powerful for your sales funnel and business growth. Our fully customized sites allow you to fully customize any layout, add buttons, images, videos, texts and other design elements, easily, to your site.

Never leave your site visitors wondering what they should do next. If it’s not subtle and intuitive, they’ll leave and never return. And that’s sadly a lost prospect.

Finally   

The point of this article was not to convince you to update your website just for the sake of changing. A website redesign is an important and complex process, which requires some time and effort – think about the reason you got a website in the first place. It exists to promote your work, help customers get to know you as a brand and person, as well as get them excited to work with you!

We put much thought and expertise into each of our websites. We create beautiful and powerful sites to deliver a  website that fits your business. Like a great suit, it needs to fit perfectly. This can only be achieved by working together.

 

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