Content is everything you put on your website, social media, advertising and email marketing. It can be words, images and videos. So how to make the most of the limited time you have to make sure your content is hitting the mark!
Your website content should be written for your target audience. And if you do this right, then Google will reward you with relevant, profitable traffic.
In today’s world, good content just isn’t going to cut it. You need outstanding content. With each algorithm update, Google is getting better at fulfilling searchers’ needs for relevant information.
So, some simple steps to do this in a way that Google likes and your target audience loves? Let’s take a look.
#1 Why am I writing this?
Define who your audience is and what they hope to get out of it. I have been asking my network of SME owners what do they want to know about. Well in the last couple of weeks it has been about how can I improve my website, get more leads, find new customers. Not surprising when we are being told we are looking down the barrel of a recession bigger than the GFC! So my goal in writing this and the next few blogs is how to answer this question.
#2 Pick a Topic
One that answers the question in #1. A few things to think about are
- Target Audience: Answer their questions give them something they can use.
- Key Words: What are the search terms people are using. Make sure they can be found. If your target audience is interested in getting more leads, building a client base or how to find new customers then make sure these are used in a relevant way
- What has worked before? If you have a blog that has been well received and is relevant to your target audience, then turn this into an e-book or full-length article.
- Don’t forget to check out your competitors!
#3 Use Facts and Sources
Data and Statistics lend weight to your blog. Back up what you say with sources. If your clients are analytical then fact sheets are great. Be careful as not everyone is left-brained. Well worth looking at that link if you are not sure. These can also be shareable on social media.
#4 Make it Relevant and Newsworthy
Again this is all about what your target market thinks is relevant. There is no point in writing about how to find new clients when you are targeting people who are more interested in accounting practices. In March and April, I wrote several blogs about living in lockdown and surviving working from home. A couple of ideas I have some experience in. Now my clients and network are asking how can I get more clients, what can I do to grow my business. This is an example of how to work with current news trends and make them relevant to your target audience and goals.
#5 Be You and make it Personal
According to the Econsultancy report, 52% of digital marketers from around the globe agree that the ability to personalize content is fundamental to their online strategy, compared to just 27% who disagree with that statement. What does this mean? Well, you are unique and your relationship with your customers is unique. So write like you, share your experiences, most important make it relevant or personal to your target market.
#6 Be Found and Be Fast
Basically make sure you are using keywords in everything you do. If you are writing about how to maximize your content for new leads, then make sure these and other relevant keywords and phrases, such as getting more leads from your website, are used in copy, titles, meta descriptions, and tags.
Be fast make sure your page loading times are fast. Neil Patel is an expert on maximising web content to drive leads and gain new accounts. Load Time Can Drastically Increase Conversions
I am conscious you do not have a lot of time to read these and thank you for getting this far. There are so many things to think about let me know how you get on with these. I can add more or to the list. Just drop me an email and let me know if you want more on this. Email me here