When social media first entered our lives many of us thought it was a fad for children and young people. Oh how wrong were we? According to SEMRush, today, more than 94% of marketers use social networks to distribute their content, and more than 71% of sales professionals use social selling tools, as mentioned by Esmartia. If you have a business, you are probably aware of the importance of social networks to interact with your customers and get sales. But even knowing this, it can be overwhelming to think about navigating the world of social media for business purposes.
The team at Web 8 encourages our clients (mainly SME owners) to have a social media presence that compliments their website to help boost their digital presence and guide potential buyers to their online offerings. That’s why we’ve put together a short guide to help you get the most out of four of the most widely used social platforms today. We are going to go over the basics of each one: who uses them, what is the best type of content for the platform, and what is the best way to use them in conjunction with your website:
Facebook can be considered the largest social media platform with the user demographic growing older. This is not a bad thing particularly if you are a B2B organisation. With approximately 2.8 billion users, it is the largest social network. Its large global audience and its format flexibility make it an essential platform to take into account in your sales strategy. Unlike other trendy social networks, user interactions occur predominantly between well-known groups of people, such as family, friends, neighbors, coworkers, and even old friends. Many companies see it as a great promotional option thanks to its wide scope and variety of options to attract customers.
On Facebook, it is essential to link your website with your company profile since it is one of the first things that people check when they visit you. This will help increase their confidence in your business. Another option is to link directly to your online store so that whoever finds you on Facebook can make a smooth transition to your website and make a purchase safely.
- Web 8 Tip: Use Facebook messaging. this will help create initial conversations with customers; For example, when asked for basic information about your business, an automated response can help you respond quickly. Also, if your customer is willing to share their email as part of your online conversion, you could build a strong customer base for subsequent email marketing campaigns.
- Web 8 Tip: Always ask for reviews and make sure your review tab is easy to find. Social proof is vital to the credibility of your business
Google Maps acts as both a search engine to find the business users are searching for, and then as a map to direct users to that location. This is especially important since 30% of all mobile searches are location-based, meaning Google Maps is a critical driver of mobile traffic. Offering updated and comprehensive information allows Google Maps to showcase your business to users and drive brand awareness and conversions. While relevant content on your on-site is vital for good search engine optimization, you do not want to miss out on opportunities to increase your local search engine optimization. Local SEO can be increased through content on your website, but using local maps, such as Google maps, is vital in increasing your search engine rankings This is an underrated source of quality leads
- Web 8 Tip: Always ask for reviews and make sure your review tab is easy to find. Social proof is vital to the credibility of your business. There are many influenccers who review businesses.
- Web 8 Tip: Claim your listing this may seem fairly obvious to some, but it is certainly one of the most important steps in getting Google Maps to work for you. Verify your listing, the address, and phone number.
In just over 10 years Instagram has grown from a photo-sharing app to a hub of business activity. Brands can run fundraisers in Instagram Live broadcasts, open shops from their profiles and let people book reservations from their accounts. If you think that everything on Instagram is visual, you are right! Its 1 billion users rely heavily on images and videos, almost completely dispensing with text. Promoting your products with little or no text can be challenging, but you can get a lot out of your social media plan. The key is to get high-quality materials for your products or services and combine them with short stories that highlight the experience you offer.
- Web 8 Tip: Make sure you link your Facebook and Instagram accounts. This will reduce the amount of posts you need to do.
- Web 8 Tip: Selling on Instagram is a great way to sell when you don’t have an e-commerce site
YouTube has positioned itself as the go-to place to find videos of all kinds. Currently, this social network has 2.1 billion users, second only to Facebook. YouTube is the 2nd largest search engine and the 3rd most visited website worldwide, behind only Google and Facebook respectively. YouTube has also become a kind of search engine, which transforms it into a social network with a significant reach because people do not need to create an account to view and search for content, as in other social networks. It is the universal tool to find valuable material about products or services, reviews, tutorials, and much more.
Online video is growing exponentially, with over 4 billion videos viewed daily. If you use YouTube for your business, you can easily reach your audience, both by creating videos and advertising other people’s videos.
- Web 8 Tip: Social media metrics are a factor taken into consideration by Google when ranking pages. If you can create high-quality videos that entice others to share, you’re signalling to Google that you are producing content that is valuable to your target audience.
- Web 8 Tip: Write high-quality articles on your blog and creating complementary videos on YouTube. Doing this will build backlinks to your site, meaning you get found on Google more often by people searching.
This can be considered by far most the important social network to reach out to business buyers and connect with professionals in general and thus one of the major platforms in B2B social media (and increasingly in content marketing). The network allows you to build relationships, establish thought leadership, generate leads, gain insights, conduct market research, improve reputation and build online communities. LinkedIn even has an amazing ability to somehow accurately put before you people that you may know! This has many advantages including searching, finding, and connecting with those in similar industries, complementary functions, or potential partners to grow your business.
- Web 8 Tip: Promote your page with your customers as well. Make use of all your digital touchpoints—newsletter, social channels, website—and ask for follows. When you do, tell people what’s in it for them, from job opportunities to LinkedIn Live sessions.
- Web 8 Tip: Add social media icons to the header or footer of your website or newsletter so it’s easy for people to find your LinkedIn Page.
With your pages ready to go, it’s time to think about your marketing strategy.
- What goals does your company want to accomplish? Will you use Social Media for business hiring, social selling, connecting with customers, or all of the above. does your marketing budget include ads?
- Get to know your customer demographics.Take an audit of your competitors. See how they use the platforms, what works, and how you can set your page apart.
- Map out a content calendar. Plan posts in advance so you can source images, write thought leadership articles, and prepare content accordingly. This also allows you to ensure all your marketing goals are covered—from webinar promotion to engagement.
The team at web 8 can help you from setting up to the implementation of your plan. Get in touch for a free strategy session and see how we can make sure you are making the most of the opportunities. Email John firstname.lastname@example.org