A few ideas on Web Design trends in 2022

What is Web Design and why is it needed?

Web design is a page layout structure that gets the most originality and uniqueness compared to other portals. With its help, you can increase not only aesthetic but also functional attractiveness.

How do we judge the effectiveness of a Website? Is it appearance, layout, and visual appearance? These are of importance however the #1 measure of the effectiveness of a site is to GROW YOU BUSINESS!!!!

Various tools and methods are used to achieve these goals. All of them can act both individually and in combination with each other. The quality and attractiveness of the page does depend on the creativity and professionalism of the web designer. Of more importance is the understanding of how YOUR BUSINESS interacts and grows YOUR CUSTOMER BASE. 

You may have been thinking of a DIY solution. If so take a read of this and take note of the real costs of a DIY site. Whether you are looking to DIY or engage a design team this may be of help

So what might happen in 2022?

We have searched the internet and these are five that seem to be recurring the most. This is by no means an exhaustive list, rather it is just a few ideas we think might be worth considering

Using Fonts to Highlight Headlines

Fonts have always been used to convey text, and to create a design difference. Using different fonts sparingly can help to

  1. Create a unique appearance
  2. Highlight important information
  3. Attract the user to specific content

Today, serifs or curls have become popular. They add a nostalgic mood and make the design more authentic. Lettering is also often used for highlighting. It may be different heights of letters in one word, as well as the using additional elements, such as colour.
As many users are using phones and other mobile devices the use of fonts must be considered from these devices as well.

Using Flaws as Standout Features

Imperfections no longer look unattractive. On the contrary, they are actively used to draw the user’s attention to one or another component of the page. A beautifully asymmetric or strikeout image will create an enticing headline or make your overall design more authentic.

It will look good on a variety of sites. For example:

  • websites selling clothes, cosmetics;
  • information pages on interior decoration;
  • blogs on the beauty or fashion industry.
  • Architecture and building sites

The unusual always attracts attention and creates interest.

Use of minimalistic web design

This is one that continues from our previous ideas on this over the last 2 years

Many users spend a lot of time on the network, they want to quickly and easily receive information. Decorative elements do distract and annoy, which are the reason for the decrease in visitor traffic and bounce rate increases.

Smartphones, tablets or smartwatches are not able to display the full range of design solutions. This leads to the emergence of a responsive approach in web design.

Management has also undergone a change towards minimalism. More and more pages are equipped with only a few kinds of buttons or a landing page application in which you only need to scroll down the page.

Those using this trend are seeing an improvement in the usability situation. An important factor in Search Engine Ranking.

Fast Loading Websites

One of the most crucial web design standards is ultra-fast load time. Quick loading times have been essential factors in UX and SEO for years. It continues to be a top priority for websites that want to rank well and convert better. Google has reiterated this over the last 12 months with their UX ranking factors

Studies say that more than half of internet browsers expect a website to load fast and no more than two seconds after clicking a link. Anything more than 3 seconds and you have lost a potential customer

Get your Visitor Involved

Adding interactive sections to your website is a great way to provide value for visitors, get them to engage with your website, and learn more about them.

Suppose you were selling tyres then a quick find function by car model would help your visitor fins the right tyre.  A travel agent may include links to airline schedules or exchange rate calculators. You’re offering value to your visitors while also learning more about them based on the data input into your calculator.

Examples of interactive marketing include:

  • Fun games and quizzes may include a free downloadable voucher.
  • Polls and surveys
  • Calculators

Video Hero Images

Newspapers always put the most eye-catching, important information “above the fold” to increase sales. A website’s equivalent is at the top of a page called the “hero section.” 

A current trend to catch internet users’ attention is use a short video to demonstrate the products being used. This should be short and fun as the idea is to engage or Stop The User on YOUR PAGE. No image here just check out these sites    https://inversefitness.co.nz/   https://promarine.co.nz/

Emerging Web Design Trends for 2022 in Three Words: Fast, Clean, and Eye-Catching

These stem in part from two significant events.

The first is the lockdown and how it’s changed society in ways that are likely to continue long after the pandemic has abated. And the second is Google’s significant algorithm change. Google’s direction is pointing the profession towards making websites load more quickly and adapt better to the range of mobile devices available today.

Want to know more get in touch by emailing us and we can arrange a no-obligation chat.

info@web8.co.nz 

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