Is SEO about making your page rank higher? Getting in front of your competiton? Being seen by more people? The list is almost endless. I am in business to make money! So for me, it is about getting high-quality leads that lead to sales. After all, for most of us getting new leads is the lifeblood of our business. So let’s take a look at SEO. In this guide, we will outline various aspects of SEO and give you some ideas that you can activate and tips to help along the way.
SEO is the art and science of persuading search engines such as Google, Bing, and Yahoo, to recommend your content to their users as the best solution to their problem.
For the purposes of this E Book reference to Google also references any other search engine.
SEO brings you organic traffic, this is the most valuable traffic. When a search engine shows your content to its users in the organic part of the Search Engine Results Page.
Many users skip ads and trust organic results more highly. Being visible gives your business that all-important stamp of approval.
When the user clicks on the result and visits your site, you do not pay Google for a visit.
As there is no payment the result is not dependent on your budget.
There is a lot of Jargon and it is increasing almost daily. There are a few terms that are vital. For more please go to our Full Glossary.
Headings: Headings are a HTML tag that allows for content to become SEO optimised. Tags range from H1 to H6, with the lower number tags being the most important. When creating a page, you should only have one H1 tag, followed by other tags to structure the page as a whole.
Crawling: The process by which search engines discover your web pages.
Indexing: The storing and organizing of content found during crawling.
Algorithm: A complex computer program used by search engines to retrieve data and deliver results for a query.
This just the start. We have written a free e-book on SEO for Beginners. This covers the following
What is SEO ?
White Hat V Black Hat
How Search Engines Work
Typical SEO Activities
On Site Optimisation
Conversion Rate Optimisation
Measuring and Tracking
Can I do it Myself?
Click on this link to download now. This is totally free and does not require a signup.
If you have any questions just get in touch by email