Now more than ever, the ability to attract, engage and bring visitors back to your website is critical to the success of your company. If you are looking a creative way to get noticed and stand out from the competition, custom videos are a great option that provides many benefits to your website and company. Here are 7 benefits, in no particular order, of adding custom video to your website.
#1 Engage Your Website Visitors
The custom video has the unique advantage of not just telling visitors about your business, products or services but of SHOWING them. The Visitor actively engages with the content. When they are actively engaged then people remember your value propositions and messages better.
#2 Delivers your message faster
It is a fairly safe bet that your visitors understand the information they see and hear faster than the information they read. Because of this, a custom video is a great way to get your message across in a format visitors will quickly and easily digest. Written content is still King but a custom video is a great way to complement your copy and will strengthen your value proposition and call to action
#3 Increase Your Reach
Custom Video is a great way to increase your reach. Integrating your video with social media and allowing visitors to share through theirs is a great way to reach more people. If it goes viral lookout you may need to hire someone to take the money to the bank or answer your phone.
Don’t forget your YouTube channel (Google loves YouTube videos) so you have an additional place to promote, and to get promoted.
#4 Stand Out from Your Competition
Where everyone looks the same online video is a great way to be DIFFERENT. It is a simple and exciting truth for those that do but not many companies have the guts to put a video on their site. Using a custom video will make a difference not only to your visitors and the time they spend on your site but to your sales
# 5 It’s how consumers are consuming content
People browsing the Internet have a short attention span, and videos allow visitors to consume more content, faster. Visitors are much more apt to engage with videos than with static text, so creating more interactive and visual content is essential.
This isn’t just a passing trend; the largest online video network, YouTube, which, by the way, is the SECOND LARGEST search engine in the world, reports:
More than 1 billion unique users visit YouTube each month
Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth, and 50% more than last year
According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network