No doubt we are more and more dependent on our websites and social media to drive business growth. As business owners, we are constantly adapting to consumer habits. We all know that people tend to visit and skim multiple sites on the internet when searching for products and services. they don’t stay for long on websites that don’t catch their attention or interest. This basically means that when you venture into the digital landscape, you must constantly tread the waters to stay relevant and in the trend. For one, making sure that your website is visually appealing and updated with the latest innovations can help you turn potential clients into loyal customers.
This never-ending treadmill of new trends can be hard to grapple with. So when building a website for your brand, you must always stay on the lookout for practical and best practices in web design. Doing so and incorporating innovative trends will give your audience and customers good impressions of your business. The last thing you want as people arrive at your site is to lose conversion because your website looks outdated or ignores critical web standards.
Video has long been touted as a must-have for websites. People love videos! Video’s are engaging! It’s the most effective online marketing tool!
While a video is great, it needs to be thought out. That’s what smart video is about: video with a purpose and meaning. Gone are the days of embedding a YouTube video on your site just to have one. One well-thought-out, high-quality video is better than a dozen haphazardly assembled ones. Take a look at the video we created for Transmax. Yes this was done a year ago, we only see the use of targeted video as increasing especially as the 5G roll out continues to improve load speeds
It is about the creative use of imagery to make your site stand out from the rest while telling your story. In the case of Stellat International, we agreed to move away from the standard imagery of plane ships and trucks above the fold in the design. Instead, we looked at what the business was all about and came up with the story based on “a helping hand for exporters and importers” based on global technology.
Comfortable colors and Simple Design
Working from home and lockdowns have meant we are spending more and more time online. This can causeeyestrain making screen time uncomfortable. As a web design team we have taken this into consideration and, where possible, look to use colour schemes that are more restful. Our lives are becoming noisier and ZOOM FATIGUE is real. So we will be focusing on stripping websites back to look at one job at a time. Cool more restful colours and simple design will be a focus to improve User Experience and increase engagement.
Thumb-Friendly Mobile Navigation
We all know that we need to have a responsive design, this is a must-have. How easy is your site to use on a phone. Take a look at how you are holding your phone. Chances are your fingers are probably wrapped around the back of your phone (or around a phone grip), leaving your thumb to do all the work.
Putting the navigation bar, menu, and even contact buttons in the space your thumb can reach (the center of the screen) makes your site more comfortable to use and improves your UX tenfold. Check out this illustration showing the thumb-friendly areas of a smartphone screen.
There has been a tendency to use information-rich designs on their websites because they tend to think that it is the best way to engage potential customers. However, new research suggests that it is not always the case. Having complex visuals on your website are more likely to reduce the user experience of your customers, creating a negative first impression and increasing bounce rates.
This can be reduced by taking the time to understand what your audience is looking for and demonstrating how you can give this to them. More people are attracted to neat and clean designs as it makes the website navigation far easier. In a lot of cases, less is always more. By using a minimalist approach in your custom web design, you can focus more on giving your customers what they want and allowing them to find this quickly
Load speeds are also improved by having less on your site. While websites with slower loading times are more likely to be abandoned by customers. But with the benefits of this latest trend and feature, your potential clients are likely to stay much longer on your website. Simplifying your website’s look and user interface also allows you to remove dispensable tabs, content, menus, or other features that may only cause a distraction to your website’s visual appeal.
The Last Word
Consumer behavior will continue to shift and change over time. Our client’s expectations will continue to evolve. As we develop our product offerings to meet these changing needs we need to make sure our website not only reflects our changing product offering but also meets the changing way in which our clients and customers interact with us online. Stuffing every last product feature and design trend into one site will not deliver a great user experience. As a business owner, you also have to carefully identify what your customers are specifically looking for. Then, incorporate designs that will best benefit your target audience. This will allow you to provide better engagement and a positive user experience.
At the same time, make sure to consult professionals like Web8 in custom web design, especially if you are new to the digital scene. We have the experience and expertise to help you design an effective and up-to-date website that will help you gain a competitive edge against other business competitors. Get started with your website building today. Get in touch with us by email, or call John on +64 225431080. We look forward to hearing from you